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Want to be in the Top 5% of Seniors Housing Sales Counselors Who Sell Ten or More Apartments Per Month?
Attend our September 15-17th Seniors Housing Sales Conference &
Learn How to Drive Traffic & Move Ins to Record Highs

Thanks for taking a moment to learn more about my upcoming Seniors Housing Sales Conference in Tampa, FL.  This event is strictly limited to 75 people.  All others will be put on a wait list should there be cancellations.

DID YOUR OCCUPANCY GROW OR DECLINE DURING THE RECESSION?

In 2009, we helped our entire portfolio of clients (US & Canada) grow occupancy, on average, by 9.3%.While most providers saw occupancy decline and experience massive financial losses, our portfolio of coaching communities thrived!

If you are not growing occupancy, there is a specific reason and it’s not the market.  The very specific, step-by-step SYSTEMS you will learn at our Tampa conference will make an immediate impact on your occupancy (so long as you implement them and are operationally sound).

In a moment, I’ll tell you exactly how.

For now let me just say…We are transforming the way Seniors Housing and Health Care is sold.  Our approach is revolutionary and unlike anything you are doing today.  We have documented research that validates the effect of the systems you will learn.  Our Sales Systems are so powerful that we have launched a Bild Certified Seniors Housing Community seal which indicates the community is hitting core sales benchmarks that are proven to correlate with strong sales performance.  This seal is earned through a series of benchmarks that hare hit and maintained over time.  Would you like to own, operate or sell for a Bild Certified community?  If so, you have to earn it and we’ll show you how at this event!

When I first developed the Seniors Housing Sales System, close to a decade ago, I was new to the seniors housing business and came in with a curious mind. I kept asking, “why?” Why are communities not filled to capacity? Why are people settling for budget when they can maximize occupancy and experience Zero Lost Revenue Days (a term I first heard from my guru friend Jayne Sallerson)? It sounds crazy, but providers are (and have been for years), leaving millions of dollars on the table for competitors to freely take. This three day event will forever transform the way you look at seniors housing sales and the expectation you have of the Executive and Sales Counselors responsible for generating revenue.

Communities who have used our Seniors Housing Sales Systems, from California, to New York… Ohio, to Clearwater… and Canada… are raving about the sales generating power of our “scientific approach” to filling their buildings, as well as the increased revenue, bonuses, and most of all lives changed due to the ability to demonstrate real value to prospective residents.

Our industry has been severely afflicted by people who hide from the fact that what we do is “Sell” seniors housing services. This is something to be proud of, not ashamed. As a result, we have Marketing Directors acting as customer service agents when the reality is they are responsible for the bottom line of the community and need to be equipped with the tools needed to effectively sell (and they are desperate for them). Sadly, Marketing Directors and many of their managers believe they simply know what to do- If that were true; occupancy would be increasing, not declining. It is time for a REVOLUTIONARY APPROACH TO SELLING SENIORS HOUSING AND HEALTHCARE. It is time to raise the bar and transform the experience people have when considering our services: A few examples…

RAISE THE BAR ON SALES EXPECTATIONS...

IF A BUILDING IS NOT FULL THERE IS A CLEAR REASON, STOP MAKING EXCUSES AND START IMPLEMENTING SYSTEMS...

EVERY LEAD IS A HOT LEAD. ALL THEY WANT TO KNOW IS IF YOU’RE A FIT…SO STOP PRE-JUDGING PEOPLE AND PUTTING THEM IN A PRECONCEIVED BOX!

As the developer of The Seniors Housing Sales System - I am the bestselling author of 7 Steps to Successful Selling and Zero Lost Revenue Days: A Revolutionary Approach to Selling Seniors Housing and Health Care and have been featured on Fox News, CNN, ABC, as well as in Newsweek, The Wall Street Journal, USA Today and more for my sales expertise within the Seniors Housing industry. So long as you are willing to implement my proven systems, you too can experience the record success others are so excited about.

Having committed 100% of my business to the Seniors Housing industry for close to a decade, never did I learn and grow so much as I did over the past two years. For my clients, my coaching team, and me; the recession was the opportunity of a lifetime, to learn, adapt, and grow. While communities throughout our industry saw occupancy decline nationwide, we saw buildings continue to fill and our entire portfolio of communities (100+ per week in our coaching program), grow on average, by 9.3%! My Tampa Seniors Housing Sales Conference is your ONLY opportunity in 2009 to gain access to the information that is currently exclusive to our client base. Space is limited to the first 75 people to register.  If you are currently a coaching student, this is your opportunity to get face to face training and take what you know to an entirely new level.  Are you ready for change?  Are you tired of sitting on empty apartments?  If the answer is yes, register for our conference right now.

Communities who invest in our training for their Sales Counselors see instantaneous results in their sales efforts. Profoundly good results (I’ll tell you exactly how good in a moment.)

I firmly believe that this conference can do the same for you. If you’re looking to reach the next level in your seniors housing business, this is the simplest and fastest way to get there. At least that has been my experience and that of our many clients.

"The First Major Shift in Sales Strategy In a Decade Within Our Industry"

As you will discover our Seniors Housing Sales Conference lays out a completely new approach to selling seniors housing and healthcare.  The best part is its fun and driven by the power of relationships.

It’s so practical and sensible that anyone with an average intelligence can use these systems to fill their building and in turn, experience zero lost revenue days- imagine (outside of operational issues)!

But how can it be so powerful?

Because The Seniors Housing Sales System represents the first major shift in business thinking and sales strategy our industry has seen in at least a decade. People are finally ready to change the way sales is handled!

My sales systems have helped start ups, CCRC, IL, AL, MC, ALZ, SNF, and Home Health, experience record sales and revenue.

How YOU Can Get There Too...
With 5 Sales Systems

The Seniors Housing Sales Conference in Tampa, September 15-17, will reveal five specific sales systems, that you can implement immediately, and in turn replicate our client success… After just three days, you’ll know how to:

• Drive qualified traffic- Roll out a powerful outreach plan that targets health care and non-health care professionals in your local market and that will result in a steady flow of qualified referrals each and every week.
• Capture and convert traffic into on-site visits- Learn an inquiry system that will ensure you convert 60% or more of all phone inquiries into on-site visits; the #1 skill factor proven to drive occupancy (industry average is under 45%).
• Stand out from your competitors- With prospects looking at over four properties before making a move, you must know how to make impact and move from a basic tour to a visit experience that is literally unforgettable.  Your competitors won’t stand a chance once you implement what is learned during this segment of our conference.
• Follow up with purpose- Just 1% of Sales Counselors follow up ONE TIME after a scheduled appointment costing you millions in revenue.  Learn a turnkey 30 day follow up plan that will spike move ins and cut the sales cycle in half.  
• Advanced closing skills- A large part of our conference is dedicated to closing systems that are proven to cut the length of the sales cycle in half. You will understand once and for all how to handle the economy, prospect insecurity about the market, the real estate market objections and more.  This alone will be work the investment in our conference.

Putting just a few of these strategies to work will drive your occupancy by a good 5-10%.  There is no other conference like this that provides you with the exact verbiage, specific closing tools, and information you need to implement immediately, with hot leads back home, to drive results.   Again, what’s unique is we are not just giving you good ideas, we are providing you with SALES SYSTEMS that are measurable.

SYSTEM #1:

A STEP BY STEP REFERRAL OUTREACH SYSTEM THAT WILL HELP YOU DEVELOP 10-15 TOP TIER REFERRAL SOURCES
WHO WILL SEND YOU 1-2 QUALIFIED REFERRALS EACH AND EVERY WEEK

The first stage requires you to do only one thing. It’s not creating a plan. It’s not filing paperwork. It’s not “getting motivated.” Instead you need to… GET PROSPECTS COMING IN THE DOOR NOW! This is the #1 skill factor proven to drive occupancy.

I show you exactly how with ideas such as…

• How to balance your role as a Sales Counselor with the difficult task of integrating professional outreach into an already packed week.  What if you’re an Executive Director who also sells?  We’ll show you how to build outreach in too! 
• Who specifically to reach out to that has the ability to refer and that can provide volume referrals that will actually make impact.
• How to get into your local hospitals and past those tough gatekeepers. Think you can’t get in? Think again, we will show you how; step-by-step.
• What to do about referral agencies!
• What to do while in front of referral sources and how to make impact so they will see the value in what you are offering. Additionally, how to get around the “List of communities” they claim they must hand out. 
• How often you should visit referral sources and how to make it work within your current workload.
• What to do once you get a referral and how to use each opportunity given to explode your referral potential.
• How to drastically reduce your marketing dollars spent and instead invest in creating a referral brand so strong that you’ll never have to run an ad again!

SYSTEM #2:

A STEP BY STEP SYSTEM TO CONVERT 75% OF INQUIRIES INTO ON-SITE VISITS

The second system requires you to do only one thing. It’s not creating a plan. It’s not filing paperwork. It’s not “getting motivated.” Instead you need to… GET PROSPECTS COMING IN THE DOOR NOW! This is the #1 skill factor proven to drive occupancy.

I show you exactly how with ideas such as…

• INCREASE TRAFFIC…without spending an extra dime! You don’t need to run more ads or spend more money. I am going to tell you exactly what to do to get your inquirers excited to come visit YOU in 48 hours or less. You won’t have to “create anything.” Just get ready… trust the system presented… and THEN use it!

• TALK LESS, LISTEN MORE! People ask, on average, just two questions of their inquirers and begin selling. It’s a fact! I will provide you with the exact questions you need to ask to create the emotion and excitement needed to get people to come in and experience your community first hand. Your calls will be shorter, more focused, and you will be more accomplished than at any other time in your career!

• CLOSE 75% OF INQUIRY CALLS TO APPOINTMENTS: Yes, you read that right! While our industry converts less than 45%, you will be closing a minimum of 60% and ideally 75% or more. The best part is I will show you a system that gets people telling you exactly how they want you to close them, its crazy! Oh, and you must know how to ASK for the appointment. I will teach you two simple steps that are rock solid and fail proof.

• REAL SUCCESS BEGINS WITH THIS SECRET: If you define success by the number of brochures sent and the lead data collected, it’s time to ditch your brochures and devote your attentions to creating TRUE success… that means move ins! Sales Counselors, NOT brochures, sell! We need enough move ins to fill your building to capacity! NOW…not in a year or two!

These are just a few of the ideas you’ll use to get occupancy trending up, not down. Once you get full you will have the systems in place to STAY full and experience the long-term impact of zero lost revenue days!

SYSTEM #3:

A STEP BY STEP SYSTEM TO CONVERT 50% OF ON-SITE VISITS TO MOVED IN RESIDENTS

In Systems 3, you’ll grasp why those hot leads you are working to close, ARE NOT CLOSING! It’s not a mystery! The fact is, they don’t see the value. What about the real estate market you ask? Far too many people are using this as an excuse: That includes sales directors and your prospective residents. I will show you how to use the proven systems in Stage 2 and apply it to Stage 3 to create a visit experience unlike anything prospects have seen at your competitors with ideas like these…

• Pre-Planned Visits: Get People to Say, “Wow!” Sounds easy, right? Then why is it that not one on-site mystery shop we have conducted has surpassed the simple test of making our shopper go, “Wow!” The fact is that sales directors are just “Showing up” for their appointments and letting the building sell itself. One of our clients went from four to sixteen move ins per month simply by implementing our Inquiry and Visit Planning Systems… You can use this same technique to double your move ins.

• Stand Out…! Everyone looks the same! You and your competitors offer dining, transportation, activities, housekeeping, healthcare services, and more. To a prospect, you all blend together! Find out how to stand out from the competition and become a celebrity in your local market!

• Improve the Odds of Closing on the Next Step by 70%…! Getting prospects back for a second visit dramatically improves your odds of closing. Use our proven technique, called the “One Extra,” to improve the odds of them saying “Yes,” by an additional 70%! Whether your call to action is asking for the deposit, a move in date, a commitment to attend an event, a weekend stay offer, a home visit, or something else- you will see people saying more!

Once you’ve increased the number of on-site visits and built tremendous value as to why they should choose you over your competitors (including their home), it’s time to start the follow up process…yet you want to keep the sales cycle as short as possible!

SYSTEM #4:

Build an AUTO-PILOT Follow Up System… So No Leads Are Left Behind

Yes you’ve got people flooding through the doors, energy is high… But the problem is, you’re not closing...

The solution? Simply build an “Auto-Pilot” for your follow up strategy and take your personal opinion out of it. Learn a step by step follow up plan like nothing you’ve ever seen.

• FOLLOW UP WITH PEOPLE WHEN THEY ARE INTERESTED! NOT 7-14 DAYS LATER! I have mastered the follow up process and will provide you with a step-by-step system to engage prospects and get them bought into the life changing experience your community can provide. My multi-media approach gives your follow up a sense of purpose and provides clear direction as to “what’s next” for your prospects. You will discover a 30 day to 365 Day turnkey follow up plan.

• STOP THE PAPERWORK TRAIN IN ITS TRACKS! With all the new reporting, data and information out there, some are awash in reports… But as a top Sales Counselor in our industry, you’ll only need SIX numbers to move toward full occupancy and zero lost revenue days… I will reveal what they are.

• THE ABILITY TO CLOSE IS NOT YOUR PROBLEM… IT’S THE INABILITY TO SLOW DOWN AND DO THE UPFRONT WORK REQUIRED TO GET PEOPLE EXCITED TO BUY! While everyone is pre-occupied with closing skills, I will prove to you that it’s discovery skills that need the most fine-tuning. You can’t get people excited to buy if you don’t know what it is they want. I will show you how to work harder on the front end of the sale versus the back end and provide proven techniques to help combat the effects of the real estate market and declined economy.

SYSTEM #5:

Learn What it Takes to Close in Today’s Tough Market

Although the entire conference will address closing strategy, this system in particular will give you specific closing tools to use to get those tough sales closed.  You will learn:

• How to close sales within the current economic conditions and what specifically is working at within the 200 communities we coach every week. 
• Exactly what to do when people object and it’s NOT to overcome their objections.  This technique alone will impact your close conversion while you are at the conference should you want to call leads while in Tampa and see the impact!
• What verbiage to use when prospects say they can’t sell their home.  You will walk away with a complete understanding of how to handle this very common yet misleading objection of, “I can’t sell my home,” or “I have to sell my home first.”
• The impact home visits make on your closing rates. 
• You will observe and participate in closing role play scenarios so you can break through the barriers to selling in today’s economy once and for all.

Bild Research Institute, a division of our Company, allows us to monitor what specific selling systems are working and which are not so we can bring them straight to you for immediate implementation. This three day event will not only help you fill your community much faster, but shave years off the learning curve as we know exactly what you must do to fill to 100% and will present a roadmap; step-by-step.

THERE’S MORE:

Fall In Love With Your Job Again! Become Present In What You Are Doing Every Day...
And Help More People, Generate More Revenue, and Become The Envy of Your Peers

Watch your community take on a life of its own…a fully occupied building, a collaborative team environment, loyal referral sources, and increased demand because everyone wants what they can’t have- YOU! Here is what else you will learn:

• 5 STEPS TO GETTING 5 YES RESPONSES AND BOOKING ONE OUT OF TWO OR BETTER WHEN ON THE PHONE SETTING APPOINTMENTS: 99% of all people in sales have call reluctance and fear of the phone: Even if you HATE follow up, these easy steps will eliminate call reluctance and fear of the telephone permanently. Also… quadruple your confidence.

• HANDLING THE BIG OBJECTIONS: I will teach you a solid system for handling the most challenging objections such as: I can’t sell my home, I am waiting on the market to recover, my husband is not ready, I need more time, and more! And this single secret will ensure that you do not let objections stop sales dead in their tracks but instead allow you to use them to create greater value.

• COLLABORATION: You will fill twice as fast by creating a strong team environment where it’s “everyone’s job” to sell. Gone are the days of sales directors being 100% responsible for getting the move ins needed to achieve zero lost revenue days. I will show you how to double the performance of each individual employee every single day.

At this point, the simple plan you’ll have in place will carry your community from where you are today to 100% occupancy. Yet only if you use the information provided.

SPACE IS STRICTLY LIMITED TO 75 PEOPLE

Respond today and you’ll be rewarded right away. This offer is for a limited time only and will be taken down within the next few days.  Right now you can get the 3 day conference for just $800 and if you are an Executive Director, who attends WITH your Sales Counselor, you come for just $400 extra. That’s $1200 for two people, for a three day content packed conference.

Considering that Traci is paid top dollar to provide these ideas to her clients in the US and Canada, this is a pretty good deal. Considering that this is the exact plan she and her team uses to dramatically drive occupancy at hundreds of properties annually, it looks even better!

My Personal Guarantee

I am confident you will be blown away by the amount of content this event offers. So confident that I’m willing to make you this rock-solid guarantee:

If The Seniors Housing Sales Conference isn’t the most powerful conference you’ve ever attended for taking your seniors housing community or healthcare business or life to the next level, simply let me know and receive a prompt, full refund...

No questions asked... I can’t make it any more "NO RISK" than that!

You have nothing to lose and everything to gain by registering today.  You must master the art of relationship selling in the post- recession age of selling seniors housing and healthcare; it will never be the same.

Sincerely,

Traci Bild
President
Bild Consulting & Bild Research Institute
800.640.0688 / TBild@TraciBild.com

Yes Traci, I Want to Be One of the 75 Attendees! Sign Me Up!

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