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From the Desk of: Traci Bild, Tampa, FL USA
Subject: Why You Cannot Afford to Miss September’s Sales Conference

Dear Seniors Housing & Health Care Friend,

    I have the privilege of working with hundreds of Seniors Housing & Health Care Providers nationwide to include CCRC’s, IL, AL, SNF, Hospice, Home Health Care & more! If there’s one thing I know for sure, it’s that fully trained Sales Counselors are the difference between average and superior occupancy and revenue. Hiring a great Administrator, Admissions, or Sales Counselor is NOT enough in today’s tough market. Your community team must be working together, utilizing solid, proven systems, to drive census & revenue. 

    My name is Traci Bild and you probably have heard my name from a collogue or maybe seen me speak at an industry event. Hundreds of senior housing Owners, Operators, Administrators & Sales Counselors have heard of me because they have personally broken Company sales records as a result of our training systems. You will read about many of them shortly.

    I cannot stress the importance of investing in your people. We have found the stress levels Executives, Regionals, Administrators, Sales, & Admission Directors to be at an all time high. Everyone wants results yet they are tougher & tougher to come by. With massive competition (not even including home health care, the fastest growing franchise in the USA), a more educated consumer, and a slow to recover economy, we have fewer move ins across the board. Attrition is at an all time high, & new residents have a higher acuity than ever before; meaning a shorter stay. You must fight back! It is no longer up to the Administrator to run the building & the Marketing Director to fill it. It’s everyone’s job to fill their community to capacity. To eliminate stress, fear, & anxiety, you must provide your community team with the skills needed to succeed. They must also have a plan that will not just tell them HOW to maximize occupancy & revenue but SHOW them step-by-step how to do it.

    My first client in the senior housing industry, The Fountains Retirement Communities (remember them?) generated an additional $4,000,000 in annual revenue as a result of our sales systems. Six years & hundreds of clients later our systems are more refined than ever. Imagine what this means for you.

Louise Franklin, VP Sales, ACTS Retirement Life

    “With Traci’s help, we increased census from 92% to 99%, a Company record and an amazing achievement in our industry!”

 

Julie Callender, Senior VP Bethesda Adult Communities

    “Our bottom line increase was over $2 million.  Hiring Traci Bild was one of the best things we ever did for our Company!”

Dean Bloemke, President Welcome Home Management, Inc.

    “Our management company operates twelve assisted living facilities containing nearly 800 units. All our campuses are mostly new within the past 10 years with many in rural, yet competitive markets.

    We were 80% occupied for the 600 units then under management when we started with Dynamic Performance in 2007. In the past year, we have expanded about 200 units and during that time, our average occupancy has increased to nearly 95% with several of our properties now at 100% occupancy. The annualized increase in occupancy amounts to over $2,900,000 on a $50,000 the Dynamic Performance investment. Our property owners are very satisfied with their investment.”

Anja Rogers, Senior VP Senior Star Living

    “Our actual difference from YE 2004 to YE 2005 was $2,498,785.00 in effective rental income. This is a number I’m thrilled with!”

 

 

 

 

 

Philip Scott, President Carlton Senior Living

    “The BILD system addresses the “missing link” in sales training.  Her exclusive “Portable Coach” process gives participants the unique ability to access coaching through a well researched series of refined coaching tools that when followed, GUARANTEE results.  Our census has improved from 90% to 99% Company-wide, in six months, doing NOTHING different than implementing the BILD System for addressing and following up on incoming leads.  I recommend this fabulous system to anyone outside our communities MSA!  The “Portable Coach” is a cost effective solution to flabby sales that drives revenue and enhances productivity in ways you can only imagine!”

Mary Jo Pipkin, Executive Director Keystone Place

    "Traci helped us with start-up at our Independent community in 2007. She shared with us interesting and innovative ideas and Traci really listened to where we might be missing a step in the process. Traci's methods are practical and the numbers prove it. She is just who want in your corner when you are reviewing your lead base and trying to close that sale. We increased our census from 30% to 86% occupancy in just under 15 months thereby achieving a 290% revenue increase during this period! We consider Traci our professional coach and mentor. Thank you Traci!"

Loriann Putzier, COO IntegraCare Corporation

    “Since implementing this system, we have improved our system-wide inquiry to appointment ratio by 20% & our appointment to move in ratio by 18%. We are believers in the system and attribute much of our revenue growth, our adult child satisfaction with the move in decision, and our ability to meet the emotional needs of our residents to these powerful tools. Each new sales associate gets the opportunity to attend Traci’s sales school as an integral part of the training and orientation process.”


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