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Topics To Be Discussed:

BONUS DAY: WEDNESDAY SEPTEMBER 15, 2010 IS DEDICATED EXCLUSIVELY TO REFERRAL OUTREACH.

Driving Traffic: Creating Your Referral Circle of Influence.

    Let’s be real: Less than 10% of those Marketers we work with actually LIKE to do community outreach; the rest HATE IT! They may not tell you but they have spoken loud & clear to us. Our Referral Circle of Influence™ program will show you how to identify your top tier referral sources & double your visit to move in conversion ratio. Work smart, not hard, work with less stress yet produce more than ever before! Hear first hand from our coaching experts as well as Sales Counselors using our program what it takes to get quality referrals in high volume numbers. Like it or not, referrals are key to driving occupancy in record time with minimal investment! You will learn specifically WHERE to go, WHAT to do while there, HOW to get through gatekeepers, WHAT to say, HOW often to go, and more. Due to popular demand, we have provided an entire day specifically to outreach. Come for the bonus day only or all three days.

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How to Create Celebrity Status & Have People Clamoring To Move In Now & More Importantly, How to Keep the Residents You Have!

    This session will show you how to either take existing community values or new ones that you create at our conference and develop core service programs around them. For example, if one of your values is “Personalized Service,” does your staff use the residents or guests names when serving food? Does your nurse know that Mr. Smith loves skim milk with his meds versus water? This session will teach you to not just have core values but how to LIVE and breathe them every single day through powerful programs within each department. Never again will you be confused with your competitors and expect word of mouth, resident and professional referrals to dramatically increase with the rollout of each in-house program created!

First Contact & Pre-Visit Planning.

    Understand why it is so important to MAKE IMPACT UP FRONT, upon FIRST contact (versus waiting for the visit) & the tremendous impact a strong inquiry to visit conversion can make on your bottom line as well as the pre-tour PREP that is needed to be PREPARED to get a deposit on the first visit if at all possible & worse case, to cut the length of the sales cycle in half! Learn our proven, time tested system for converting 75% or more of inquiries into on site visits, no ifs, ands or buts!

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The Visit Experience. Why Make Your Guest Feel Welcomed When They Can Feel EXPECTED?

    Learn the POWER in preparation! While our industry is content with giving tours, we are raising the bar on service & rolling out the red carpet for guest at our client communities. If we want to change PERCEPTION about our industry, we must be willing to CHANGE THE EXPERIENCE people have when visiting us. Learn how to use the Wow Factor, residents, and staff to take the visit experience to the next level!

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The Follow Up Revolution!

    We are revolutionizing the way follow up is done in our industry. Participants will go back to their communities with a 90 day MULTI-MEDIA follow up plan that will ENGAGE, EDUCATE, INSPIRE, & GET PROSPECTS EXCITED about moving to your community. Examples of 90 days to 365 days will be given out so you can create a one year follow up plan for prospects interested in your communities. YOU’VE NEVER SEEN ANYTHING LIKE THIS!

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Whether you’re an AL, IL, or a CCRC You Need Qualified Traffic. Learn how to gain trust, respect, & credibility within your lead base & ensure that you are the community they will choose when they decide to make a move. We will show you how to create a MEMBERSHIP  BASE VERSUS A DATABASE!

    We will show you how to create a MEMBERSHIP BASE VERSUS A DATABASE! Learn how to bring value to your prospects, educate them, & create a relationship that completely ISOLATES you from the competition. While competitors are MARKETING to people, you will be CONNECTING & building relationships that will stand the test of time resulting in record move ins, referrals & brand loyalty within your local market.

Closing Skills for Today’s Economy:

    Learn how to close in today’s challenging market. Walk away with value driven articles, resources, & ideas to help your prospects move their homes FASTER so you can close sooner! Learn how to get people excited to move, provide the tools to make it happen by positioning yourself as an expert, & get your confidence back that you can fill up in today’s current market!

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Guest Speakers:

Whose Our Mystery Guest?” TOP SECRET!

     

 

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